The old, ‘if it ain’t broke, don’t fix it’. isn’t a good business strategy. Not ‘fixing something in you business could mean that there are hidden expenses and inefficiencies that prevent you from growing at the pace you would like, and potentially create friction with your customers that effect retention. It takes courage to make the bold choice to transform your brand, product, or service to the next level by venturing into automating a manual process or figuring out how to use a mobile / web app to improve your operations. Karen Rands speaks with AJ Aluthwala, Co-founder of KallistoArt and ElleApps about the decision process companies should uses when deciding to build or buy software.

AJ shares the 8 elements companies must consider when deciding to move forward with application development:

  1. customer experience,
  2. brand recognition,
  3. engaging customers,
  4. increasing customer loyalty,
  5. improving customer service,
  6. unique function/features,
  7. consumer trends,and
  8. marketing tools.

AJ’s Free gift  — What to look for when selecting an app developer.
Connect with AJ Aluthwala
AJ and his company KallistoArt, specialize in discovering, planning, and executing customized online marketing strategies for businesses to attract massive amounts of online traffic. He has worked with over 200 companies worldwide.  Building upon the success of KallistoArt, he launched ElleApps in 2021, a mobile app development company, and is currently serving clients from coast to coast.

Karen Rands, is the leader of the Compassionate Capitalist Movement and author of the best selling financial investment primer: Inside Secrets to Angel Investing:  Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation.
Did you know that the ‘idea of’ and the ‘how to’ create wealth as accredited angel investors by investing in entrepreneurs and owning a piece of multiple private companies was a secret for non-millionaires for over 90 years.  Karen is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.   This podcast is the infomercial for the idea of angel / crowdfund investors as Compassionate Capitalists.
The Compassionate Capitalist Wealth Maximizer System is now available for those investors that want to learn how to invest in entrepreneurs as an asset class like real estate or the stock market. Visit to get your free gift: 12 Inside Secrets to Innovation and Wealth and join the email wait list for the next Free Intro – Wealth Mastery Immersion Challenge 

Already investing? Learn how to hire Kugarand Capital Holdings to identify the red flags of deal before you invest, or find out how to help syndicate your capital raise.

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