In this episode of The Compassionate Capitalist Show we delve deep into the world of reputation marketing and its symbiotic relationship with the ‘know, trust, buy’ theory of customer engagement. Our guest today is none other than Dean Trevelino, the co-founder of Trevelino/Keller, a renowned full-service digital marketing agency. Dean brings a wealth of knowledge and experience to the table, and together, we’ll explore the fundamental principles of reputation marketing and how adopting a 360° media marketing strategy can catapult your brand to new heights. Join us as we uncover the secrets to building trust, driving customer engagement, and achieving unmatched brand domination in the digital age.

You know what is even better?  Dean, and his partner Genna Keller, used these same principals to start his business when most business owners were struggling because they knew they could help.  They walk the walk, not just talk the talk as they are a thriving award winning business today, serving business owners from start up to growth stage
Learn more about Trevelino/Keller – T/K for short at https://www.trevelinokeller.com/  T/K is top ranked ‘best’ in many areas – Trusted Firms, Best to Work for, Top Digital Marketing…. Great information on their blog.

Here are the take aways fom today’s episode.

1: The ‘Know, Trust, Buy’ Theory:
Karen & Dean introduce us to the cornerstone of reputation marketing – the ‘Know, Trust, Buy’ theory. In today’s digital world, consumers are more discerning than ever before. They want to know a brand, its values, and its offerings. Then, they seek to trust that brand, believing in its credibility and reliability. Only after these crucial steps will they be willing to buy from that brand. We’ll explore how reputation marketing aligns with this theory, enabling businesses to strategically cultivate their online presence, fostering familiarity and trust among their target audience.

2:  Reputation Marketing Essentials:
Dean takes us through the essential elements of reputation marketing, from managing online reviews and testimonials to optimizing your online presence across various platformsthrough out your network of influencers.  We’ll learn how businesses can proactively shape their brand perception, effectively controlling the narrative and building a positive reputation that resonates with their target audience to achieved the desired outcomes.

3: The Power of 360° Media Marketing:
In the ever-evolving digital landscape, it’s not enough to focus solely on reputation management. Dean emphasizes the significance of adopting a 360° media marketing strategy. This holistic approach incorporates diverse channels, such as social media, content marketing, SEO, and paid advertising, to create a comprehensive engagement ecosystem. We’ll explore how leveraging these avenues can amplify brand visibility, reach, and conversion rates to achieve the outcomes for annual growth in revenue and ensure stability to scale.

4: Benefits of Synergy: Reputation and 360° Marketing:
Dean expands on their approach to achieve the target outcomes measued by key performance indicators.  Reputation marketing and 360° media marketing are not standalone strategies but two sides of the same coin. The symbiotic relationship between the two enhances brand credibility, trustworthiness, and[…]