Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor. How do you create brand loyalty? How do you garner interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds? Siena calls it the 3 Second Decision.
Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers’ consciousness logic, and subconscious emotion all at once to make a buying decision and how that turns into brand loyalty. Siena and Karen dig into the market adoption of meat alternatives and the evolution of the ‘women’ personal care market.
Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena’s educational and professional journey brought her to Smashbrand where her main interest is in Behavioral Economics and her passion is identifying quantifiable ways to predict human behavior. Smashbrand does this very well. http://smashbrand.com
Watch this episode on YOUTUBE: https://youtu.be/7CRmTE0BSVo
Karen Rands, is the leader of the Compassionate Capitalist Movement and author of the best selling financial investment primer: Inside Secrets to Angel Investing: Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation.
Did you know that the ‘idea of’ and the ‘how to’ create wealth as accredited angel investors by investing in entrepreneurs and owning a piece of multiple private companies was a secret for non-millionaires for over 90 years. Karen is an authority on creating wealth through investing and building successful businesses that can scale and exit rich. This podcast is the infomercial for the idea of angel / crowdfund investors as Compassionate Capitalists.
The Compassionate Capitalist Wealth Maximizer System is now available for those investors that want to learn how to invest in entrepreneurs as an asset class like real estate or the stock market. Visit http://Kugarand.com to get your free gift: 12 Inside Secrets to Innovation and Wealth and join the email wait list for the next Free Intro – Wealth Mastery Immersion Challenge
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