According to the SBA, the number of Hispanic business owners has grown 34% in the last 10 years. Making Latinx the fastest-growing segment of U.S. small businesses, with an estimated 4.65 million Hispanic-owned businesses in the U.S. The growth of Hispanic consumers in the last decade in the US is unprecedented.  Businesses are waking up to the economic power of Latinx business owners and consumers for B2B and B2C business models.

This episode explores the nuance of scaling a business, growing the brand and what is needed to tap into this growing demographic segment. Karen Rands is joined by Gabriela Pulido, CEO and founder of Scalto, a Creative Consultancy firm. Scalto helps Hispanic and Latin American B2B service businesses build scalable business models to grow over time which starts with their proprietary ScaleX Program.

In this episode you will learn:

  • What is a brand?  What it is not?
  • Why it is important to emotionally engage customers (and would be investors)
  • How to define a brand and a corporate culture when you are just starting up and trying to make anything happen
  • How a brand scales as the company grows to reflect corporate culture/mission, yet remain connected to the customer

Gabriela is well versed at assisting businesses to develop and implement strategies to create trusted brand and customer relationships with Latinx businesses and consumers. Gabriela is an experienced strategic marketing executive with more than 30 years of building successful brands. Learn more:

Karen Rands, is the leader of the Compassionate Capitalist Movement and author of the best selling financial investment primer: Inside Secrets to Angel Investing:  Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation.
Did you know that the ‘idea of’ and the ‘how to’ create wealth as accredited angel investors by investing in entrepreneurs and owning a piece of multiple private companies was a secret for non-millionaires for over 90 years.  Karen is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.   This podcast is the infomercial for the idea of angel / crowdfund investors as Compassionate Capitalists.
The Compassionate Capitalist Wealth Maximizer System is now available for those investors that want to learn how to invest in entrepreneurs as an asset class like real estate or the stock market. Visit to get your free gift: 12 Inside Secrets to Innovation and Wealth and join the email wait list for the next Free Intro – Wealth Mastery Immersion Challenge
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