We are back with another insightful episode the Compassionate Capitalist Show that will challenge the way you think about traditional industries and the transformative power of technology. This episode features a thought-provoking conversation between our host Karen Rands and a special guest, Faisal Abid, the innovative co-founder of Eirene Cremations, about an inspired entrepreneur’s quest to identify a problem and crafting a tech solution that can disrupt an industry, solve inefficiencies and produce a better outcome and experience for the consumers within that industry. No we aren’t talking about healthcare, as we know that is an industry that is fraught with inefficiencies and needs to produce a better outcome and experience for the consumers / patients. This is on the other end of the spectrum in what we are calling ‘death tech’ to transform the funeral industry and ‘Death Care’, specifically bringing efficiency and an improved sales process experience when choosing cremation and aquamation for a loved one that has passed.
➤ Karen dives deep with Faisal into how Eirene Cremations is changing the death care industry, offering families peace and comfort through technology during the toughest of times. Tune in to understand how Faisal used technology, specifically Artificial Intelligence (AI) and Voice Recognition, to reshape end-of-life services.
Episode Highlights:
✦ The Beginnings: Learn about Faisal’s daring decisions and early challenges shaped his path to success. First with the decision leave college to pursue his entrepreneur aspirations, and later, his leap from corporate software engineer to industry disruptor.
✦ Behind the Scenes: Discover how they used what is best describd as ‘the lean startup model’ in launching Eirene Cremations in Ontario starting with in depth customer discovery and business process management, manually documenting every aspect of the customer experience, the regulatory and paperwork requirements before writing the first piece of code. Then how the pivotal role of their proprietary, internally built, software enable the company’s rapid growth in Canada, and positioned them to expand in to the US in 2024.
✦ A Market Revolution: Hear Faisal recount the tale of how a ‘coffee meetup’ uncovered a market inefficiency and the potential to transform the customer experience in a stagnant, slow to change and innovate industry that was ripe for disruption. It is a fascinating story to hear how an idea to solve a problem, that fundamental “what if” moment, evolved into a solution, tapping Faisal’s female co-founder’s industry knowledge and his ow mastery of software tech and business process management to disrupt a stagnant, slow-to-adopt industry to deliver a tech-savvy, customer-oriented service.
✦ The Personal Touch: Despite the perception of a web commerce site and tele-video meetings seemingly to be impersonal, the result is exactly the opposite. Because of their impressive behind the scenes technology, Eirene Cremations can focus on the essence of its business – service and support for grieving families. They use their proprietary ‘funeral OS’ technology so that they can focus on the customer with a personal experience that helps families make arrangements for[…]
